Master control room
The master control room (MCR) houses equipment that is too noisy or runs too hot for the production control room (PCR). It also makes sure that coax cable and other wire lengths and installation requirements keep within manageable lengths, since most high-quality wiring runs only between devices in this room.Master control room
The master control room (MCR) houses equipment that is too noisy or runs too hot for the production control room (PCR). It also makes sure that coax cable and other wire lengths and installation requirements keep within manageable lengths, since most high-quality wiring runs only between devices in this room.- Signup with an advertising service. I initially inserted the ads on my own using a plugin called WP125. However, I could only use 125 x 125 pixel ads. I also had to invoice the client and collect the money, which was a pain.
Everything changed when I signed up with BuySellAds.com.
They automated everything. I created the “advertising inventory” using
almost any size I wanted, established the prices, and put it on
auto-pilot. All I did was insert their code in my blog’s sidebar. (By
the way, they have a faith-based division called BeaconAds.com)
Best of all, they collected the money up front and gave me the opportunity to approve or reject each ad. If I wanted the design of an ad modified, I could even do that.
Naturally, they take a commission (around 25%), but it was well worth it. The money they collect sits in your account until you “cash out,” which happens once a month. - Pitch an irresistible offer. To get started, I pitched some friends I thought could benefit from access to my audience. Here was my script:
Hi [name], I have decided to begin running a limited number of ads on my blog. I think your product would be a perfect fit.
The big advantage for you is that you don’t have a bunch of blank ads on your page, which translates to advertisers as “no one wants to advertise on this blog.” By putting some ads up, even if they are not generating money yet, you create the impression that your space is valuable because others are adverting.
But, to be honest, I don’t know if it will be beneficial to you or not. So, here’s what I’m thinking. How about we run an ad for 30 days and then assess the results?
If it generates traffic for you, you can decide if you want to continue on a paid basis. If not, no problem. We’ll pull the ad and still be friends. What do you think?”
I would always leave one blank advertising spot, so it looked like I had some inventory available. This would promote click-throughs and inquiries.
How to Get Started Selling Advertising on Your Blog
I am frequently asked, “How can I begin to monetize my platform.” Of course, we deal with this at Platform University, but I thought I would tell you how I started.
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